Learn more about our. Content Marketing Examples. Visual Content Marketing Examples. However, GE provides one of the best, Charmin took it to the next level with #4 on our list of best, You don’t have to have a big brand budget to take something from best, Acorns Investment is a popular investing app that helps you round-up your spare change from debit card purchases and invest these small amounts of money over time. Recommended Resource: Need to jumpstart your content marketing results? If you don’t have the time or staff to dedicate to creating consistent content that converts, then it may be time to call in the experts. Rip Curl bills itself as the “ultimate surfing company”. The “Share a Coke” campaign gives every Coca-Cola lover the opportunity to personalize their drink. Content Marketing Examples are prominent in understanding the role of optimizing the online presence of businesses. The foundation made his wish come true in an impressive way, which was captured in a short documentary film. Let’s start with Blendtec, whose viral videos prove there’s no such thing as a boring industry – if you can tap into what hooks your audience. 9 Content Marketing Examples Despite all the information available about content marketing, many businesses still struggle with forming an effective strategy. You know what? When you repost this content, you are showing your leads and customers what others think about your brand while showing the customer themselves your appreciation for their business. Not only could they find a bottle with their name on it, but they could grab one for a friend with his or her name on it. So what can you and your marketing team learn from Make-A-Wish and Batkid? So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand. On Buffer’s own blog, the company concentrated initially on writing for the people who influenced their customers, producing high quality, and highly shareable, content. This tactic was a great way for the soft drink company to grab the attention of their audience and get them to make a purchase. Their blog called Grow from Acorns, is just one of the best, While you may have a blog housed as a page directly on your site, you can still take some tips from Grow from Acorns on, Even if your business isn’t a global brand, you can still learn from best, Want to create your own killer content but don’t know where to start? Here’s another content marketing example that underlines the importance of knowing your audience and delivering the content they want. As we saw earlier with Hubspot, ebooks and resources are a great way to raise awareness of your brand. Images are the lifeblood of social media. And this is something that every brand can do regardless of budget. The Will It Blend video series put the company on the map and resulted in a 700% increase in sales in a three-year period. Our next content marketing example uses both publishing placements and social media to get the audience’s attention. Content created by your fans and followers is an excellent supplement to your branded marketing content. This involvement means that they will be more inclined to buy from your brand when the time comes to make a purchase. More and more companies are using content marketing as a major tool in their marketing efforts and is actively taking a big slice of the marketing budget. And this is such a great content marketing effort. Thank you. Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others. Thanks for reading this article – I hope you found it helpful. But by far one of their most interesting digital marketing campaigns was the Burberry Kisses. With the app, you could choose the color of your kiss and even redo your kiss if you didn’t like the look of it. The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately. We’ll also provide you with some key takeaways to help you learn how to apply these tactics to your own content marketing strategy. This time around, the company’s in the spotlight for using user-generated content to boost its brand on Instagram. GE combined the campaign with influencer marketing, getting six Instagram influencers and several superfans to do the #GEInstaWalk. It is a non-profit organization that puts together unique and special experiences for children who suffer from life-threatening conditions like cancer. For one, it’s okay to think outside the box to show how your product works or what value it provides, no matter how boring or exciting it may be. The content marketing examples we’ve selected for you will give you ideas. The #GEInstaWalk also offers an excellent example of how businesses can create branded hashtags to encourage user-generated content. However, this video goes far beyond just that. The company published the results on Buzzfeed and Huffington Post, resulting in: Plus the company got more than 1,000,000 page views to their site within a five-day period. Learn more about our content marketing services or contact us today to chat more about your brand’s unique digital marketing needs. This app aims to help people find clean bathrooms when they need them, so it’s also pretty practical. Content examples for every stage of the marketing funnel Determining what kind of content to offer throughout the customer journey is still a confusing problem for a lot of teams. The Content Marketing Institute has put together the layout for a one-page marketing plan that will help your brand assemble its first content marketing … They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. 8. If you don’t have the time or staff to dedicate to creating consistent content that converts, then it may be time to call in the experts. This content marketing example from Charmin is perfect for its customers. In short, it has to make itself … We're glad you have chosen to leave a comment. F*ck It Won’t Cut It. And 78% of marketers are preparing to spend more money on content marketing. This approach to investing is ideal for anyone who doesn’t feel like they have enough money or time to invest, but they still want to be work toward building wealth. It may be free products, money, or sometimes just exposure to an even wider audience. In such a competitive and fast-paced market, a business needs to be able to make itself appeal to the general public. Stone Temple Consulting shows that tweets with images have a 65% better chance of being retweeted. 1. They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. Since the Switch was a global product, Nintendo needed to get the word out about their new console on a global scale. The campaign also allowed people to use Google Street View and Google Maps to see the journey those digital kisses took. This capitalizes on the fact that people love reliable data, and this type of resource gets widely shared. Want to create your own killer content but don’t know where to start? By asking people to share the product with someone they know, the campaign also worked to make an emotional connection with its consumers. Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry. If you’re not familiar with Hootsuite, it’s a social media management and marketing tool marketers can use to post content to social media accounts. From blogging and social media to video and visual marketing, we’ve got a great collection of B2C and B2B content marketing examples to inspire you. Only instead of the warring kingdoms, their video shows the different social media channels. It’s important to keep your visual branding and messaging consistent across all campaigns and all channels. I love this blog post example for reviews and ratings topics from Yale Appliance, because it (a) showcases how to do this style of blog post well, (b) clearly demonstrates why they've seen the level of success they have with content marketing, and (c) it outranks content … However, you can learn a thing or two from Burberry on how to connect with your audience. Consider how you can apply one (or several) of these examples to your business to strengthen your content marketing … Audiences have shorter attention spans and have the tendency to get bored quickly and easily. Our Sites But it doesn’t stop there. Coca-ColaCoke used personalization to get everybody talking about their brand. This year, Shutterstock has made the resource interactive, including not just images, but video and music. 109+ Marketing … WPBeginner Ever feel like you’re running out of ideas for your content marketing campaigns? Sometimes, the simplest option is the best option. The original ad has had more than 55 million views, and Old Spice is still using this approach with a new series of promotions, targeting teenage boys and their mothers. Content marketing, in my opinion, is the next big thing for B2B business growth. Zomato is a restaurant finder mobile app available for 24 countries. I am not one who comments typically on post. At its heart, this campaign is not about a fancy, fun app. The app allows users to check the local toilets around their local area to see if they are clean or not. Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. This approach to investing is ideal for anyone who doesn’t feel like they have enough money or time to invest, but they still want to be work toward building wealth. Then they encouraged people to share a Coke with people with those names. When you’re launching your content marketing strategy, it never hurts to tap into popular culture – and one of the most popular shows in recent years has been Game of Thrones. Recent examples include the Reach Across the Aisle campaign, which encourage people to find out what united them, a series on flying with infants, and the quirky Flight Etiquette video series. Content marketing examples to inspire. For years, Coca-Cola has been putting out innovative marketing campaigns that establish an emotional connection with their broad audience. 7 Best WordPress LMS Plugins to Build a Killer Online Course, 9 Best Website Builders For Small Business Compared (Pros and Cons), 16 Clever FOMO Marketing Examples to Boost Your Sales, 4 Best Mailchimp Alternatives to Crush Email Marketing in 2021, Writing in-depth blog posts about the issues their visitors care about, Creating an educational and content sharing hub, Inbound.org(which gets, Creating videos for Facebook and using LinkedIn to send traffic to those videos, 8 million views of GE’s Instagram account, International news coverage, and placements with major publications like the New York Times, The Telegraph, and Business Insider, Celebrity endorsements of the campaign, like the one from Sofia Vergara below, Target content to visitors on particular pages with, Persuade visitors to subscribe just before they leave your site with. Lush combines a range of content marketing techniques to reach its audience, which is why it’s hard to put it in just one category of content marketing examples. LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them. The topics range from explaining recent regulations that might impact a person financially to step-by-step instructions for creating your very first budget. And GE was pleased with the results. Blogging helps you get visitors’ attention with helpful information and provides content to flesh out your social media presence and fuel your SEO efforts, too. Nintendo’s global cross-channel campaign was so effective because the messaging and branding remained consistent across all channels, from social media posts to billboards. Again, this is one of the best content marketing examples that might seem out of reach for a smaller business. With its #GEInstaWalk campaign, GE invited six Instagram influencers and a few fans to tour their manufacturing facilities and share their experiences. LeadPages are in the business of designing landing page templates and testing services. However, you don’t need to work with influencers to utilize user-generated content as part of your marketing strategy. 1. The following are eight examples of content marketing done right. A page one spot for that keyword phrase, and a heck of a lot of goodwill! You can now customize your own bottle, as we did here. Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. This campaign provides one of the better examples of influencer marketing at work. It must be working, because the company’s got 1.3 million followers on Twitter, and the same on Facebook, and the app’s been downloaded hundreds of thousands of times. Finally, here are some content marketing examples from the business world that are a little bit different.20. 1. Content Marketing Institute’s One-Page Content Marketing Plan Examples. LYFE Marketing, Copyright All Rights Reserved © 2020, That’s why we’ve put together a list of some of the best, We’re going to start this list with one of the best. Marketing vs. Branding: What’s the Difference? Related Content: 12 Steps to Get Your First 100 YouTube Subscribers. I am so amazed with the quantity of research study you take into it. That’s why we’ve put together a list of some of the best content marketing examples to help inspire your brand’s content creation. Visuals have become part and parcel of content marketing in 2019. They are simple, creative, and entertaining, proving that a minimalist approach can do the trick. Marketers can learn a lot from this video. Instead of choosing topics that highlight your brand or talk about how great your business is, choose topics that provide value for your target audience. Content marketing works for B2B businesses. You can either produce a podcast, webinar, infographic or blog content. Content Type: Video and Social Media. Have a look at these awesome content marketing examples that went viral to upgrade your content marketing … Backlinks: 1,730 backlinks from 816 referring domains. Grow’s goal is to empower its readers with relevant and realistic advice that can help them accomplish their financial goals. Whether it’s customers, users, leads, audience, or something else, content marketing … Coca-Cola followed up the printed and social media campaigns with video serious that showed friends getting together and sharing a Coke with their name on it. It’s an integration product that helps bring together separate channels, allowing marketers to create a unified social experience. In The Journal, you’ll find stories from real travelers sharing their experiences, which helps the company connect more with their core audience. However, GE provides one of the best content marketing examples for B2B brands. Appealing to your target buyers’ emotions is always a great way to establish a connection and build a relationship. For a brand that’s been around since 1937, Old Spice is doing great at staying in touch with its market. Personalization can go a long way into helping your consumers feel special and appreciated. Burberry is known for some of the best content marketing examples for a luxury consumer brand. Your email address will not be published. From viral video content to booming blogs, this list shows you the best content marketing examples to recently hit the Internet. You can use social media, blogging, email marketing, and other types of content marketing to get the word out about your favorite local charity or organization. Charmin took it to the next level with #4 on our list of best content marketing examples. 87% of B2B marketers practice content marketing to produce more qualified leads. Their customer education guides have attracted thousands of links and shares, as well as raising their profile. Shutterstock’s in the business of images, and it’s used its expertise to make a resource that everyone can use: a creative trends report. Finally, here are some content marketing examples from the business world that are a little bit different. Get started with OptinMonster today and see why 1,000,000+ choose OptinMonster to get more subscribers and customers. You may also be interested in this article for more B2B lead generation strategies or this helpful post on 5 B2B email best practices you need to try. Here is an Instagram post anticipating the launch of the Nintendo Switch. As you can imagine, the campaign was also an emotional one. In a series of videos and ads delivering humor and in some cases never mentioning the brand, Old Spice changed its image to become relevant for a new generation. Whenever you offer a product or service, there’s someone searching for an alternative. These content marketing examples take an existing type of content or piece of content and mix it up. Superdrug wanted to raise awareness around body image issues. These individuals would take and upload photos using the hashtag #GEInstaWalk for all to see. Meanwhile, 74 percent of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity.But what about content marketing examples … Let’s start by covering how content marketing strategies are different for big and small companies. The company used guest blogging to fuel their initial growth, writing a couple of times a day and publishing content on high visibility sites. Today, Blendtec’s YouTube channel has more than 885,000 subscribers, and the campaign’s still going strong, with videos regularly attracting hundreds of thousands of views. Not sure if LinkedIn is for your business? Content Marketing In 2021 – Howto, Examples, Strategy, Best Practices. Oh yeah, and don’t forget to have fun! From their social media posts to massive billboards, Nintendo maintained consistent visual branding. Content marketing is necessary for newbie bloggers, as it benefits in link building, more traffic generation, developing a reputation among the other blogs and also it is very helpful from SEO point of view. Hundreds of thousands across the board. Coke’s “Share A Coke” Campaign. The best news is that each of those content marketing examples comes from a small business—not a media giant. Though this may not seem like the most exciting product to sell, Hootsuite had a little fun with their marketing to create a viral video that fans and followers loved. And the fans love it: Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook. In an attempt to clear it up, we’re going to take a step back and show you some of the content … If you want to know how to use LinkedIn effectively, nobody’s going to be more expert than LinkedIn itself. I kinda relate to your thinking about how content marketing increases sales. 5. Today’s marketer knows that content is king. Find out how much you should spend on your marketing for more growth. As a marketing analyst I found this piece to very insightful, great piece. Content Marketing Examples. Next, let's look at some content marketing examples that are associated with those types of content marketing we just reviewed. Not only does this help you spread brand awareness and provide more support for the worthy cause, but in the process, you can connect with leads and customers who care about the community. Then, we’ll go through 7 effective content marketing examples … The Search chronicles surfers’ search for the best waves and the ultimate surfing lifestyle and features great photography, and stories told by surfers for surfers. The content marketing examples above provide some excellent inspiration for the modern marketer that’s eager to do more with their content. Join 1,000,000+ who get more subscribers and customers with the power of OptinMonster. According to Zazzle Media, 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce engaging content. It’s America’s biggest consumer magazine, going to 22 million households. In particular, it’s used video to inspire its audience and to show off its brand values and personality. By focusing on consistent branding, you can make sure that your business is communicating one clear message across all campaigns. Using Google’s Street View and Google Places, the user could visualize the path that the kiss took to get to its target. Let's have a personal and meaningful conversation. Another one of the best content marketing examples comes from Nintendo. But another facet of Intrepid’s content marketing strategy is posting aspirational travel images from travelers on Facebook, interspersing that with its own content. Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. 13. Though you may not have the time or resources to create a specialized app to market your brand, you can create great content that gets to the heart of your target audience’s biggest challenges. Your email address will not be published. Typically 70% of the people who visit your website will leave and never return, meaning all those marketing efforts to reach them have gone to waste. Even non-profit organizations have to promote their work in compelling ways to get the attention of donors, volunteers, and other individuals who can support their cause. Email Marketing vs. Social Media: Is There a Clear Winner? While you may have a blog housed as a page directly on your site, you can still take some tips from Grow from Acorns on how to blog effectively. And there you have it -- 11 content marketing examples to help get your creative juices flowing. You don’t have to have a big brand budget to take something from best content marketing examples like this one. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. It’s yet another example showing that so-called “boring sectors” can still wow their audience. For example, any content marketing surrounding a marketing event drops dramatically after the event occurs. By appealing to the audience’s emotions and desire to connect, they captured their target consumers’ attention, making sure that the Burberry brand would be in the back of their mind next time they wanted to purchase cosmetics. RafflePress. For businesses of all kinds, there has never been a more important channel than content marketing. 7+ Content Marketing Plan Examples – PDF, DOC. We’ll discuss how you can apply these same techniques to grow your business. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use – or at least about to be used. They asked female graphic designers from 18 different countries to retouch a photo of a woman to “make h… The stats result was 8 million page views of GE’s Instagram page and 3,000 new followers. Social shares: 34K to the page itself. To do this, the company asked 18 graphic designers around the world to edit a photo of a model in Photoshop to bring it in line with their own country’s beauty norms. When launching their Switch console, the video game giant used multiple marketing channels to generate excitement for the new console and announce its launch.
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